Engineering Masculinity

At Big Dog Labs, we know power isn’t given—it’s earned. It’s in the way you carry yourself, the fire in your gut, and the presence that commands attention the moment you walk into a room. Strength isn’t just about muscle—it’s about dominance in every arena: the gym, the boardroom, the bedroom.

That’s why we craft elite, science-backed formulations designed to help you push harder, perform better, and exude unstoppable confidence. Our flagship products, Total Male and Toxically Masculine, aren’t just supplements and cologne—they’re tools for transformation. Total Male fuels mass, drive, endurance, and vitality, while Toxically Masculine is the unmistakable scent of power and presence.

Together, they give you the edge to break limits and claim what’s yours.

This is more than a brand—it’s a mindset. A movement. A challenge to rise above mediocrity and embrace your full potential. A call to arms. A middle finger to complacency.

Greatness isn’t something you wait for. It’s not something you manifest. You take it.